Born and raised in Calcutta, India, in the 90s, I was fortunate to grow up in a city steeped in culture, creativity, and intellectual rigour. The environment of constant discussions, debates, among the city schools and the love for detective novels that was prevalent among Bengali teenagers shaped my natural inclination for observation and analysis. With both my parents being scientists, my home was an academic haven, where deciphering complexities was second nature. This early foundation unknowingly nurtured my ability to detect patterns, understand nuances, and interpret human behaviours—skills that later became integral to my design career. When I was introduced to industrial design during my master’s program, I realised that crafting experiences came naturally to me. However, turning these intuitive ideas into tangible realities required honing my technical skills. Over the years, I have come to appreciate that design is not just about aesthetics usability or functionality—it is about creating sustainable value, designing for a greener future, and fostering meaningful interactions that stand the test of time.

Today, as a Strategic UX Leader with over eight years of experience, I specialise in crafting seamless digital experiences for leading banks, insurance firms, and government institutions across EMEA. My expertise lies in leading multi-cultural, cross-functional teams, building data-driven, customer-centric solutions that enhance user engagement, incubate sustainable brand loyalty, and drive business growth. I believe that good design about shaping behaviours, fostering trust, and improving Net Promoter Scores (NPS), increase efficiency to create a generational impact—all of which contribute to long-term revenue growth while enriching the emotional and practical aspects of human interaction with technology.