Worked with this client on behalf of Moonraft Innovation Labs SA Pty. Ltd.
Standard Bank, established in 1862 is one of the oldest financial services organisations in the world, that is in continuous operation. It is the largest banking group in Africa. With its operations in 20 countries in the continent, the Standard Bank Group, for over 163 years, have driven Africa’s inclusive and sustainable growth by providing financial solutions tailored to her needs.
For close to 8 years now, I am designing CX solutions as a member of the Group’s Design Center of Excellence, for 10 African nations.
2018 to Present
Design Lead, Africa Regions | 10 Countries
Personal & Private Banking | Business & Commercial Banking
Direct reporting: 3 Design Leads
Indirect reporting: 7 Designers
Shared capability: Design Systems, Copywriting, Research
Total Team Size: 14 Members
Strategy and Planning: | To align design initiatives with business objectives. Define yearly and quarterly goals. Identify must-win battles. Establish success indicators. Develop integration roadmaps. |
Design Squad Leadership: | To ensure project success. Lead multi-national, cross-functional teams Conduct monthly and quarterly business reviews Mentor designers and design leads Managed pre-sales and internal allocations |
Design Implementation: | Discovery Stage: Prioritisation: Apply the Desirability-Viability-Feasibility framework (DVF) and customer sensing to prioritize design efforts effectively. Data Analytics: Utilized advanced analytics tools to interpret user data, identifying key behavioural patterns that informed design decisions. Best Practice Analysis: Conduct competitor analysis, ensured compliance, and identified constraints to inform design strategies. Definition: Identify user pain points and delights, developed personas, mapped user journeys, and defined Minimum Viable Products (MVPs) to guide design solutions. Design Stage: Iteration and Refinement: Develop target state designs, refine copy and content, create prototypes, and sculpt MVPs to meet user needs. Collaborative Research: Engage with a team of researchers to conduct usability testing, preference testing, A/B testing etc. Governance Stage: Audit: Perform design system consistency checks and content strategy audits to maintain quality and coherence. Alignment: Ensure compliance and assess technical feasibility to align designs with regulatory and technical standards. Build Stage: Design Handoff Coordination: Coordinate with development teams for seamless design handoff. UX Evaluation on SIT/UAT: Evaluate user experience during System Integration Testing (SIT) and User Acceptance Testing (UAT). Refinement and Code Push Sign-Off: Oversee refinements and approve code deployments to ensure design integrity. |