Curriculum Vitae

DOWNLOAD

Shouvik Nandy

User Experience Designer

Johannesburg, South Africa

Citizenship: Indian

Email: mail.shouviknandy@gmail.com

LinkedIn: linkedin.com/in/shouvik-nandy-9ba70577

Portfolio: www.shouviknandy.com

Behance: https://www.behance.net/ShouvikN

Summary

Strategic UX leader with over 8 years of expertise in crafting seamless digital experiences across some of EMEA’s leading banks, insurance brokers, and the government sector. Adept at leading multicultural, cross-functional teams with a proven track record in delivering meaningful user-centered solutions that focus on business growth, incubate sustainable brand loyalty, improved Net Promoter Scores (NPS), enhance engagement, leading to revenue growth.

Possesses strong proficiency in lean and comprehensive design processes, data-driven design discovery, best-practice analysis, customer sensing, product-focused approaches, (generative) AI-driven personalization, UX governance, and agile delivery methods.

PROFESSIONAL EXPERIENCE

Moonraft Innovation Labs, Johannesburg

(Moonraft has been acquired by UST Global in 2024)

Associate Director, Experience Design

April 2023 – Present

Client: Standard Bank Group : Africa Region : 10 Countries. Domain: Client Experience, Africa Region

  • Increased digital adoption in 10 African nations by leading the Hybrid-digitalisation programme through web-responsive and micro-frontend interfaces from 21% in 2022 to 47% by the end of 2024 with a projection of 60% by Q4 2025 and an average NPS surge by 23% YOY impacting 12 million daily/weekly active users.
  • Headed the Digital-Re-imagination drive with launching the Neo Standard Bank App Dashboard with exposed navigations in Ghana, Uganda, Tanzania and Zimbabwe in 2024 with 28% increase in digital sales in Q4 2024 and a 52% increase in app logins and 30% increase in digital acquisitions.
  • Co-lead the COE, streamlined the design process for 100+ stakeholders across 10 African Nations, in 2023-24, ensuring data-driven design decisions, installing customer value measurement initiatives and robust design Governance framework which increased in overall NPS by 15% and Digital engagement in the region by 18% YOY.
  • Design System Revamp: In 2023-24, co-lead an enhanced the bank’s design system from 2.0 to 3.0 utilising Figma, transitioning from Sketch. This new scalable system focused on inclusivity and accommodated diverse cultural nuances across equatorial and sub-Saharan Africa. This organised design system reduced the design-to-implementation cycle by 34% and anchoring, considering new interface designs and platforms.

Senior Lead, Experience Design

April 2019 – March 2023

Client: Standard Bank Group : Africa Region : 10 Countries. Domain: Client Experience, Africa Region

  • Increased digital sales by 13-17% YOY enabling the e-commerce ecosystem on digital channels by enabling third-party payments like prepaid phone, electricity, water, TV subscription, school fees etc.
  • Improved digital engagement by expanding post-buy management capabilities on digital channels like order replacement cards, instant redressal of service requests through automation, pre-qualified offers.
  • Improved digital lending by following ethical design principles in Africa focusing on instant gratification that led to growth in unsecured personal lending in Uganda by 188%, Malawi by 43% and Zambia by 39% YOY in 2022-23.

Lead, Experience Design

October 2017 – March 2019

Client: IDFC Bank, ICICI Bank

Domain: Retail Banking Experience, India

  • Digitised investment journeys for managed funds allowing users buy, sale and switch lump-sum / systematic investments.
  • Digitised unified payment interface (UPI) journeys enabling users to pay and request instant transactions.

Infosys Ltd.

Bangalore, India

Lead, User Experience Design

July 2016 – September 2017

Client: Swiss RE, Zurich

Domain: Staff Experience, Swiss RE CorSo.

  • Digitised staff-facing journeys for underwriter and claims executives to reduce their turnaround time by 15%.

Client: GST, Ministry of Finance, Govt. of India

Domain: Public Portal

  • Digitised unified tax portal for Indian businesses, contributing to smooth login journey.

EDUCATION

Master of Design, Industrial Design

(First Class, Distinction Grades)

Dept. of Industrial Design, School of Planning and Architecture, New Delhi, India.

Bachelor of Technology, Mechanical Engineering

(First Class, Distinction Grades)

School of Mechanical Engineering, KIIT University, Bhubaneswar, India.

HONOURS AND AWARDS

2023:

The Resplendent Lead, Design by Moonraft Innovation Labs.

2022:

Winner, Hack to the Future (Moonraft Design Hackathon)

2021:

Winner, Hack-week (Moonraft Design Hackathon)

2017:

Beyond the Brief Contribution by Infosys Digital.

CORE SKILLS

Lean and Comprehensive UX Design, Design Leadership, Design Strategy, Design Audit & Governance, Design Discovery, Design Research: Interpretation, Data-Driven design, User-Centric Design Approach, Generative AI-based personalisation, BFSI Expert, Design Management, Agile Delivery, Design System, EMEA Banks, Finance Core Banking - Design, Banking Experience Design.

Key Skills & Design Process

Strategy and Planning:
To align design initiatives with business objectives.
Define yearly and quarterly goals.
Identify must-win battles.
Establish success indicators.
Develop integration roadmaps.
Design Squad Leadership:
To ensure project success.
Lead multi-national, cross-functional teams
Conduct monthly and quarterly business reviews
Mentor designers and design leads
Managed pre-sales and internal allocations
Design Implementation:
Discovery Stage:
Prioritisation:
Apply the Desirability-Viability-Feasibility framework (DVF) and customer sensing to prioritize design efforts effectively.
Data Analytics:
Utilized advanced analytics tools to interpret user data, identifying key behavioural patterns that informed design decisions.
Best Practice Analysis:
Conduct competitor analysis, ensured compliance, and identified constraints to inform design strategies.
Definition:
Identify user pain points and delights, developed personas, mapped user journeys, and defined Minimum Viable Products (MVPs) to guide design solutions.
Design Stage:
Iteration and Refinement:
Develop target state designs, refine copy and content, create prototypes, and sculpt MVPs to meet user needs.
Collaborative Research:
Engage with a team of researchers to conduct usability testing, preference testing, A/B testing etc.
Governance Stage:
Audit:
Perform design system consistency checks and content strategy audits to maintain quality and coherence.
Alignment:
Ensure compliance and assess technical feasibility to align designs with regulatory and technical standards.
Build Stage:
Design Handoff Coordination:
Coordinate with development teams for seamless design handoff.
UX Evaluation on SIT/UAT:
Evaluate user experience during System Integration Testing (SIT) and User Acceptance Testing (UAT).
Refinement and Code Push Sign-Off:
Oversee refinements and approve code deployments to ensure design integrity.